Visual identity and product photography for an AI-powered fitness wearable. iF · Red Dot · CES 2023.
FIET - LOOP CORE is an AI-powered wearable sensor and EMS power source that measures muscle strength, flexibility, and endurance. Designed by DBYFO Studio, the product uses double-injection mould technology and a micro-pattern surface finish to create a precise, premium hardware experience. The project received the iF Design Award, Red Dot Winner, and CES Innovation Award in 2023. During my internship at DBYFO Studio, I contributed to early visual concepts, product photography compositions, image editing, and post-production assets for packaging, web, and campaign applications.
- Role
- Product Photography · Post-production
- Category
- Graphic Design
- Context
- DBYFO Studio
- Year
- 2022
- Tools
- Photoshop · Lightroom
- Credits
- DBYFO Studio
Project Context
LOOP CORE is FIET's AI-powered wearable sensor and EMS power source, designed by DBYFO Studio to measure muscle strength, flexibility, and endurance. During my internship at DBYFO, I led the visual side of the launch, developing initial visual concepts, product shoot compositions, and post-production images for the brand's communication materials.
Conceptual Direction
Because LOOP CORE uses double-injection mould technology and a micro-pattern surface finish, the visual direction needed to communicate both technical precision and premium material quality. I explored camera angles, colour temperatures, lighting directions, and background treatments to find a visual language that enhanced the product's silhouette without flattening its surface details.
Production Process
I created multiple photographic tests across different lighting setups, backgrounds, and shooting angles, then compared them side by side to evaluate how each setup affected the product's proportions, texture, and perceived quality. The final direction was selected for its ability to reveal the micro-pattern surface while keeping the silhouette clean and controlled. I completed image editing and compositing in Adobe Creative Suite, with supporting marketing renders built in Keyshot.
Outcome
I delivered a final image set used across FIET's launch communication materials. The visuals established a consistent premium look for LOOP CORE, presenting the product's engineering and material refinement clearly without overstating the visual treatment.
