Visual identity and product photography for an AI-powered fitness wearable.
Graphic design and product photography for FIET's LOOP CORE — an AI-powered wearable sensor that measures muscle strength, flexibility, and endurance. Developed during my internship at DBYFO Studio, where I led initial visual concepts, product shoot composition, and image post-production.
Project Context
FIET's LOOP CORE is a wearable sensor that measures muscle strength, flexibility, and endurance, intended for athletes and rehabilitation use. DBYFO Studio was commissioned to develop the visual language and launch imagery ahead of the product's release.
Conceptual Direction
The product's interior is precise and clinical, but its surface needed to feel human and approachable. The visual direction split the difference: clean diagrammatic graphics for technical communication, paired with skin-on-product photography to anchor the device in real bodies and real spaces.
Production Process
Visual concepts were sketched in early-stage internal reviews and developed into a full identity sheet. Product shoots were composed and lit in studio to match the established palette, then post-produced for consistency across packaging, web, and campaign assets. Adobe Suite handled the entire pipeline.
Final Outcome
The campaign launched with a unified visual system across product imagery, packaging, and digital touchpoints. The identity work continues to inform the brand's evolving visual language after the initial release.
