A children's book concept exploring why apology is worth practising — proposed for Wonderbly.
A Book for Apologies is a children's book concept developed in response to a Wonderbly brief at Goldsmiths. Created as a group project, the book uses humour, warm illustration, and comic-panel pacing to help young readers understand apology as an honest gesture rather than a punishment.
- Role
- Illustration · Layout Support
- Category
- Graphic Design
- Context
- Wonderbly
- Year
- 2022
- Tools
- Procreate
- Credits
- Goldsmiths, University of London
Brief Context
Wonderbly asked student groups to develop book concepts around apology for children. Our starting point was that children often experience saying sorry as embarrassment, defeat, or punishment. The project reframed apology as a small, honest action that helps repair everyday situations.
Narrative Approach
The story was framed as a comedy rather than a lesson. Instead of directly instructing children to apologise, it shows familiar situations where apology becomes necessary. Humour was used to reduce discomfort and make the idea easier to approach.
Illustration Process
We developed illustrated spreads in Procreate using loose brushwork, a limited palette, and comic-panel layouts. The pacing was designed for short attention spans, using repeated characters, simple scenes, and clear visual cues to guide young readers through the story.
Final Proposal
The final work was delivered to Wonderbly as a complete concept proposal. Although it did not go into production, the project defined a clear narrative tone, visual style, and editorial structure for a children's book about apology.
