A DIY cardboard kit line, designed under official Jurassic World: Dominion licensing.
DIY cardboard sculpture kits developed at BIKABUKA under official Jurassic World: Dominion licensing. The line translates the film's iconic creatures into family-friendly flat-pack collectibles — sculptural when assembled, single-envelope flat when shipped, and built without glue or tools.
Brand Brief
Universal Pictures commissioned product design studios to develop merchandise alongside the release of Jurassic World: Dominion. BIKABUKA was awarded the brief for a DIY cardboard kit line — buildable creature collectibles aimed at families, made from a single flat-pack envelope.
Conceptual Approach
Cardboard offered the right tension between cinematic scale and domestic build. Each dinosaur was reduced to its silhouette logic, then re-engineered as a flat-pack puzzle of interlocking planes. The result reads as sculpture when assembled, but ships flat and builds without glue or tools.
Hands-On Development
Concepts were ideated across the small studio team. Prototype models were built and rebuilt in cardboard at multiple scales to test interlock strength, build difficulty, and final silhouette. Iterations focused on the smallest number of cuts that still preserved each creature's recognisable form.
Collectible Outcome
The line launched with five buildable creatures, with further designs in active development at the studio. The kits are sold as family-friendly collectibles — sculptural enough to display when assembled, practical enough to ship flat to any home.
